
Aperitivo
The Campari brand sales were lifted by triple-digit growth from Aperol, its best-selling product and the key ingredient in Spritz cocktail. [Source: Reuters]
43% of Italians enjoy aperitivo hour weekly, and 85% partake at least once a month.
Aperitivo traditionally features low-ABV cocktails or sparkling wine served with food which taps into the trend emerging in a younger market for less alcoholic beverages and responsible drinking habits.
Previous RPS title Gin Tonica has sold over 100,000 copies.
- Depth : 1.20 cm
- Height : 21.00 cm
- Width : 17.00 cm

