The perfect gift book for Guinness lovers, served here. How did a beer from Dublin become a globally renowned symbol of Ireland? With just £100 in his pocket, Arthur Guinness left behind his family's small brewery in County Kildare to seek his fortunes in Dublin. Acquiring the ill-equipped St James' Gate brewery in 1759, he began to produce a porter beer that was to become world famous. Rory Guinness, scion of the famous brewing family, has written the insider's guide to the world of Guinness. He surveys the family history, the unique brewing process, the brewery's distinctive industrial architecture and the beer's legendary advertising, revealing how Guinness and its people became interwoven into the fabric of Dublin life and created a brewing legacy that continues to evolve. This is also the story of a remarkable resurgence, because Guinness is now the bestselling beer in the UK, while Guinness Zero is reaching new markets. It is the official beer of the English Premier League, and a long-term partner of rugby's men's and women's Six Nations Championship. World of Guinness is an expanded and redesigned edition of Rory Guinness’s classic short introduction, illustrated with archival images, new photography of the Guinness Storehouse in Dublin and a selection of Guinness’s witty advertisements. It is published in hardback for the first time and makes a perfect gift.